Other Stuff
As Channel's creative partner, I developed what we would sound like, how we would position ourselves, and pretty much anything and everything brand personality- and copy-related. Together with my business partner — an account services guru — I co-run the joint and oversee creative strategy for our growing roster of clients. (Agency Naming & Positioning, Copy, Creative Strategy & Direction)
Channel (continued).
Channel (continued).
Sometimes a situation calls for thinking inside the box. At my previous agency, we were pitching packaging capabilities to a provider of OTC medications. We were the product, so I felt we should look the part. (Concept, Copy, Creative Strategy & Direction)
TJP packaging (continued).
TJP packaging (continued).
At my previous agency, I led the charge to rebrand and update the company’s identity and website. I defined the agency’s positioning and pillars; convinced the owner to shorten the public-facing name from Thomas J. Paul, Inc. to TJP; mapped out and wrote the entire website; and helped implement a new corporate color scheme and design system. (Agency Positioning, Copy, Creative Strategy & Direction)
TJP site (continued).
TJP site (continued).
As part of this boutique marketing agency’s provider network, I helped the owner create her collateral, including this brochure. (Copy)
A lot of smaller companies find it more efficient to outsource their HR needs. That’s where this company steps in. A lot of companies like this one need marketing collateral . That’s where I stepped in. (Copy)
From "The Main Line Times." After writing several theater reviews, I had to stop because I didn’t like being in the position of having to say anything negative about other people’s creative pursuits. Happily, I liked this play very much. (Byline)
Another "Main Line Times" piece: an interview an up-and-coming band. (Byline)